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Dental Health Care

Dental Health Care is one of the best prevention programs to ensure fresh breath, healthy mouth and teeth for life. Dental diseases are not considered to be fatal .Hence very often people neglect the importance of oral hygiene. Nevertheless, the cost of dental disease in pain, suffering, treatment and loss of work is huge. Teeth are meant to last a lifetime. By taking good care of your teeth and gums, you can protect them for many years to come.

Tooth decay is not restricted to children's disease. It can occur to anyone as long as natural teeth are in the mouth. It is caused by bacteria that usually exist in the mouth. The bacteria stick to teeth and form a colorless and sticky film called dental plaque.

An important part of dental health care is to know how to brush and floss perfectly. Careful brushing each day removes plaque. In addition to brushing, using dental floss is required to keep the gums healthy. Proper flossing is imperative because it removes plaque and leftover food that a toothbrush cannot reach.

The following are the brushing Tips.Worn out toothbrushes cannot properly clean your teeth and may injure your gums. So it is recommended to replace them every three or four months. Teeth should be brushed gently with very short strokes and enough pressure so that you feel the bristles against the gums. The tips of the bristles do the cleaning, so it should not be compressed. Never use a toothbrush with very hard bristles .It can damage the gums. Teeth should be thoroughly brushed at least once a day, preferably twice in a day. Children should clean their teeth after every meal and at bedtime.

The following are the flossing tips.Flossing removes plaque and food particles from between the teeth and below the gum lines where the toothbrush can't reach. As tooth decay and periodontal disease often start in these areas, it's important to clean them thoroughly and daily. A commercial floss holder may seem helpful to use. Most children cannot floss their own teeth until age 10.

Gums may be sore and bleed for the first five or six days after you floss .It is a sign that plaque and bacteria are being removed. If bleeding does persist even after a few days it is better to consult your dentist. Exercise care while flossing as improper flossing injures your gums. Consult your dentist about how to floss properly, to avoid injuring your gums.

A healthy smile is a winner at any age. Eat a balanced diet and restrict munching snacks between meals. If you need a snack, choose nutritious foods such as raw vegetables, plain yogurt, cheese or a piece of fruit. Fluoride is important for both adults as well as children. Fluoride compounds are present in drinking water and some foods. Brush your teeth twice a day with fluoride toothpaste. Replace your toothbrush every three or four months or sooner if the bristles are worn as it won't do a perfect job of cleaning your teeth.

Apart from following a good dental health care, it is essential to have regular check-ups by the dentist whether you possess natural teeth or depend on false dentures. It is also vital to abide by with any special treatments that are required to make sure of good oral health. For example, if you have sensitive teeth caused by receding gums, your dentist may advise using special toothpaste for sometime. If you have on false dentures, keep them clean and free from food that causes bad breath and gum irritation. Make sure that you brush all the surface of the dentures with a denture care product once a day. A common cause of tooth loss after one crosses 35years of age is gum disease which is also known as periodontal disease. This occurs due to infections of the gum and bone that hold the teeth in its place. Gum diseases are also caused by dental plaque.

Remember you can have just one set of natural permanent teeth in your lifetime. Take good care of it and the reward will smile back at you every time you look at your reflection. Keep away from activities that are harmful to the teeth such as smoking, addiction to caffeine etc. A healthy mouth is indeed an indication of a healthy body. By taking care of your teeth, eating a balanced diet and visiting your dentist regularly, you can have healthy teeth and an attractive smile your entire life.

Ayurvedic Management of HIV/AIDS

At present, there is no scientifically proved cure for HIV /AIDS. Globally, the number of infected HIV /AIDS patients is increasing at an alarming rate; with a current estimate of 33.2 million people who are living with HIV 1. Hence, there is a dire need to search for a safe, effective and economical treatment for HIV /AIDS.

In a retrospective study in 55 patients, Ayurvedic treatment has proved to be very promising in the management of HIV/AIDS. Fifty-Five adult patients were given Ayurvedic treatment for HIV/AIDS, during the period from April 1999 to November 2004.Each patient had tested positive for HIV/AIDS on at least 2 different occasions. No patient was taking anti-retroviral drugs at the time of commencing Ayurvedic treatment. All patients were started on treatment after written, informed consent.

The Ayurvedic Herbal Combination ( AHC ) comprises of eleven different herbs in different dosage strengths, based upon their respective potencies, reported anti-viral and immunomodulatory properties, and their traditional usage according to Ayurvedic principles of medicine 2 -4 .The constituents of AHC with their respective dosages are as follows:-Terminalia arjuna: 250 mg. ;Zinziber officinale: 250 mg. ;Phyllanthus niruri :1 gm ;Glycyrrhiza glabra:1gm. ;Withania somnifera:1gm. ;Eclipta alba: 250mg. ;Centella asiatica: 250mg. ;Boerhavia diffusa: 250mg. ;Emblica officinalis: 250mg. ;Tinospora cordifolia: 250mg. ;Rubia cordifolia: 250mg. This AHC was dispensed in a combined dose of 5 gms. t.i.d., to be taken with water after meals. Aqueous herbal extracts of all the medicines were used, in tablet form.

All patients were advised to eat a well-balanced, nutritious diet. Therapeutic counseling sessions were conducted regularly to help the patients achieve mind relaxation, to modify their risk behavior , and to increase adherence and compliance to therapy.

All patients were followed up at monthly intervals. Detailed clinical examination was done at each visit and significant findings were recorded. In addition, in affording and willing patients, investigations like CBC, Hb, Liver and Renal functions, X-Ray of chest, Western Blot, CD4 count and Viral Load were done wherever possible. Other investigations were done, if required, for Opportunistic Infections (O.I.).All O.I. were promptly and aggressively treated with modern medicines. A close watch was kept for adverse reactions of the drugs.

Therapeutic outcome was assessed by overall clinical examination, change in Karnofsky score (assessment for overall well-being of patients), change in weight, occurrence and response to O.I., and change in CD4 and Viral Load values. Maximum number of patients was in the age ranging from 20 - 39 years (80 %). Of the total number of 55 patients, 39 were male (71 % ) and 16 were female (29 %), with the male: female ratio being 2.4: 1. There were 7 couples who took treatment together.

Of the 55 patients, 5 patients died, 42 patients took treatment for varying periods and then stopped treatment, while 8 patients continued treatment till the end of the study period. The 5 patients who died were critically ill at the time of presentation, and died mostly within the first two months of starting Ayurvedic treatment. The cause of death varied ; 1 patient died from cirrhosis of the liver, 3 died of extensive Pulmonary Tuberculosis (multi-drug resistant) and 1 died of a combination of Pulmonary Tuberculosis and demyelination disease of the brain.

In the 50 patients who were alive till the time of their last follow-up , there was an average weight-gain of 2.3 kgs.(range = - 4 to + 7.5 kgs), usually within the first 3 months. In those patients who took continuous treatment for more than 3 months, the Karnofsky score increased from an average of 75.9 at the commencement of treatment to 87.4 at the last follow-up. Almost all the patients had 1-3 O.I. at the time of presentation. Other than Tuberculosis, all the O.I. cleared up rapidly within the first 2 months of treatment.

Long-term administration of Ayurvedic medicines (upto 30 months) did not seem to have any major adverse effects. In fact, in a few patients, the tests for liver and renal function appeared to normalize further, with treatment. Haemoglobin readings gradually improved in those patients taking regular, prolonged treatment.The most striking effect of the Ayurvedic medicines was on the Viral Load and CD4 counts. Because of financial constraints, only 15 patients (27 % ) agreed to do either the Viral Load or the CD4 count, or both. In most patients, there was a definite and steady decrease in the Viral Load, and an increase in the CD4 cell counts.

Antiretroviral medicines are the mainstay in the modern treatment of HIV/AIDS. However, a plethora of side-effects, development of resistance to drugs and escalating treatment costs are serious concerns. In the absence of a definite cure for HIV/AIDS, Ayurvedic medicines may provide a useful alternative for long-term management of patients, since these medicines are economical and devoid of serious side-effects. However, scientific research is necessary to determine efficacy of these medicines. This retrospective study is one such effort to assess long-term therapeutic effects of an Ayurvedic Herbal Combination in the management of HIV /AIDS.

In this study, 4 patients died within the first 2 months of commencing treatment. Onset of therapeutic effect is slow with Ayurvedic medicines, and these patients probably could not benefit from Ayurvedic treatment. This emphasizes the need to start treatment as early as possible in immuno-compromised patients. The causes of death indicate that Tuberculosis and CNS involvement are major killers in HIV patients. Multi-drug resistance to Tuberculosis is also a major concern.

16 patients ( 29% ) did not come back after just one ( 11% ) or two ( 18% ) visits. The reasons cited were, a complete inability to pay for treatment, or a search for a ‘better’ or a ‘guarenteed cure’. Fortunately, perceptions have changed in the last few years. Even illiterate patients from the lower socio-economic strata are no longer asking for a ‘guarantee’ or a ‘cure’. ‘Long-term management with minimum expenses’ is a mantra being readily accepted by the HIV positive patient of today.

All the patients who took medicines regularly, had a high-protein diet and kept themselves busy, improved very well and put on weight. Even 2 to 3 years after stopping Ayurvedic treatment, most of the patients are doing very well, some inspite of very low CD4 counts. This is probably one of the biggest long-term advantages of taking Ayurvedic medicines for HIV /AIDS. However, patients with socio-economic difficulties and a lot of psychological pressure who could not have access to regular treatment, started losing weight after initially improving with treatment. A comprehensive management of each patient thus needs to address several issues relevant to each individual patient.

This study also brought forth some interesting results. One patient who subsequently died, had severe demyelinating disease of the brain (as diagnosed in a major hospital), and had lost most of his motor control and sensory senses, since several months. After being given Ayurvedic treatment for about 1 ½ months he became alert, and could speak clearly, albeit temporarily, for 1 week. Another patient with Nephrotic syndrome resulting in long-standing generalized oedema (2 years ) had complete regression of the oedema after 2 months of Ayurvedic treatment without any other treatment. One HIV positive patient with suspected malignancy of lung in the right upper lobe was steadily losing weight. After starting Ayurvedic treatment, he started putting on weight. Another patient with history suggestive of HIV Encephalopathy was semi-conscious at presentation. He was passively fed on liquid diet and a combination of both modern drugs and Ayurvedic treatment. This patient be!

came ambulatory within 2 weeks, and after 2 months of treatment he was faring well, even with a CD4 count of just 6.The above 4 instances indicate that the Ayurvedic medicines may have multi-faceted properties and need further evaluation.

Thus,the retrospective study of 55 HIV positive adult patients treated with an Ayurvedic Herbal combination from April 1999 to November 2004 proved the Ayurvedic medicines to be highly effective as anti-viral and immuno-stimulant,and safe on long-term use. A nutritious diet, Ayurvedic baseline therapy, timely allopathic treatment of Opportunistic Infections and regular counseling support appears to be an ideal combination in the management of HIV/ AIDS patients.

America's Children Are Dying To Lose Weight

Wasting away, Katie died weighing only 58 pounds. And she was sixteen. That just doesn't seem possible to me when I look at my seven-year-old daughter who weighs in at about 55 pounds. Anorexia is a medical enigma. Although there is little concrete evidence of what actually causes anorexia, most experts agree that there are several contributing risk factors. We believe that awareness of these risk factors can reduce the odds that they will be triggered so we are hopeful that this information will save lives. If you're a parent or a teacher, you need to read on…

Word has it around town that Katie had been told by a high school teacher that "she needed to go on a diet." So she did. Certainly this one comment didn't cause this young lady to spin out of control with dieting but it might have been the straw that broke the camel's back. Negative comments about body type and size from authority figures, teachers, coaches and parents, can have a big impact on an adolescent child's self-esteem and are implicated as possible triggers in studies on anorexia. Never underestimate the power of the spoken word to heal… or kill…

Eating disorders (bulimia and anorexia) have historically been considered a girl problem but the pendulum is swinging. Anorexia is being diagnosed more frequently in boys, too. Young boys are becoming more body image conscious than in previous generations. Case in point: my nine-year-old son has come home from school upset on several occasions because kids have called him fat. He is far from fat; in fact, he has cystic fibrosis so we are grateful for any extra padding he has and work very hard to keep his weight as high as possible. His diet is exactly the opposite of what everyone else is eating, filled with high fat, high calorie foods. Jacob understands the importance of complying with his dietary requirements but it can be hard for him to go against the norm.

With the emphasis on childhood obesity and diabetes, children are thankfully becoming more aware of the necessity of good nutrition and weight control. But I wonder if there is a price to be paid by children who are predisposed to eating disorders. With the media, parents, doctors, schools and peers emphasizing being thin and high achieving, it will be unfortunate if the numbers of children diagnosed with anorexia accelerates.

The difficulty lies in knowing which children are predisposed to eating disorders. As our society addresses the obesity issue, are we unknowingly putting some children at risk for eating disorders? How can we address the very real, very troublesome problems associated with the alarmingly increasing body mass index of our young children without triggering other children's potential for becoming anorexic?

This is a problem every parent of every child should consider. Research shows that about 6% of young people suffer from an eating disorder and this figure is thought to be low. The next time you are at a school assembly, look around. There are likely to be at least 10 kids there who have an eating disorder. One of them may even be your own. It is thought that the "anorexic mentality" is in place long before there is physical evidence of the disease. Has your thirteen -year-old been on a diet lately? Stats say that there is an 80% likelihood that she has been. Dieting at a young age puts children at risk for anorexia.

The cause of an eating disorder in any one child is unclear because multiple factors appear to play a role. Genetic factors, family interaction patterns, and the individual's own character and personality have all been implicated. But to summarize the problem in a single sentence, it appears that the illness is a response to coping with stress in genetically predisposed children who are filled with denial about their feelings and weight. There! Quick, short, concise, and anything but simple. This single sentence has many implications for parents and parenting. Let's take a brief look at each of these contributing factors individually and provide parenting responses that might be helpful in combating eating disorders.

1. The Genetic Factor in Eating Disorders

Eating disorders, like many other behavioral illnesses, appear to run in families. Not only does the illness itself run in families but the predisposing temperament seems to as well. The one good thing about illnesses that run in families is the fact that children can be prepared to recognize warning factors prior to the onset of the problem. When children are forewarned, they are forearmed. This forewarning is best carried out in a heart-to-heart discussion about possible future problems. A loving parent, relative, or counselor can initiate dialogue before the child is an adolescent, in an informative, non-hand-wringing and factual manner that indicates a hopeful outlook for a healthy future.

2. Anorexia and Bulimia as a Way of Coping with Stress

Food and emotions are closely linked. Over- and under-eating change brain chemicals that affect anxiety and depression. They are both often unhappy and ineffective ways of coping with stress. An authority on anorexia recently noted that a child's inherent vulnerabilities "load the gun," and environmental stresses "pull the trigger." So, assuming inherent vulnerabilities like genetics are unchangeable, how can we avoid pulling the trigger? Is it possible that we can use parenting techniques that will reduce the odds of pulling the trigger?

We believe the answer is yes. We can easily use parenting techniques that excel at raising children who effectively learn to cope with stress in healthy ways. Such techniques include guiding children to solve their own problems rather than solving them for them, allowing children to experience the consequences of their decisions, and responding to children's mistakes with empathy and understanding rather than anger, frustration, and criticism. These are great immunizations against the use of food as a dysfunctional coping response. The experience of coping and overcoming difficulties with good problem-solving skills leads to the ability to confront feelings and issues in a healthy manner, rather than displacing them with changes in food intake. Also, the child's history of successfully coping with painful outcomes of poor choices makes denial much less likely. And, when a child's mistakes are met with empathy and understanding rather than anger and frustration, a child feels!
supported and understood rather than criticized, demeaned and alone.

3. Psychological Factors in Eating Disorders

Two personality factors have often been reported to be present in eating disorders: perfectionism and high, unrealistic expectations of self. Even when anorexic adults have achieved success, deep down they report feeling insecure and inadequate. There is a tendency to see things only in extremes without shades of gray:

"I'm good or I'm bad."
"I'm pretty or I'm ugly."
"I'm successful or a complete failure."
"I'm perfect or defective."
"I'm fat or I'm thin."

Healthy parenting techniques discourage this type of thinking. Parents: don't over-reassure your children. Over-reassurance actually validates the child's negative thinking and may lead to unhealthy "either/or" black-and-white thinking. Responding with, "Gee, honey, I see it differently, but tell me how you are no good," allows for less manipulation, more acceptance of responsibility, and a child's far more accurate self-examination. Using encouragement rather than praise is also an important parenting technique to increase children's self-awareness. Encouragement gives them experience in viewing themselves, their responses, and their creations realistically, rather than simply trying to please an authority figure. With this simple tool, parents can easily help children learn how to feel good from the inside out rather than looking for approval and self-worth from authority figures.

4. The Role of the Family

There are a number of family factors that are thought to play a role in eating disorders. As we look at some of these interaction factors, it is safe to say that while healthy parenting patterns certainly will not cause or aggravate the problem, they may not be able to alleviate the problem either. Loving, effective parents are known to have had children suffering depression, suicide, and eating disorders. Also, this discussion on parenting styles should not be used as a source of parental guilt but instead provide motivation for change if change is needed. Parents do the best they can, under the circumstances they experience, to raise their children with the love they are able to show. The problem in examining family patterns lies with the fact that all sorts of dysfunctional patterns have been reported. These form a long list:

- Smothering and over-protective families
- Controlling and critical parents
- A chronic feeling of being abandoned and misunderstood
- Having parents or a family that overemphasize appearance and achievement
- Having rigid parents who don't model good conflict resolution skills

The effect of unintentional, yet unhealthy, parental responses cannot be ignored. Again, good parenting techniques do not guarantee success, but at least they are unlikely to contribute to the problem. So rather than focusing on what is speculatively wrong, it is more effective to focus on doing what is right by using healthy parenting skills rather than the unhealthy ones that contribute to dysfunctional family patterns. Whether or not an eating disorder is present, or may be present in the future, it will never hurt for parents to show healthy responses and good parenting techniques.

5. Societal Influences

Finally, there are possible societal factors that influence eating disorders. Big drinks and big burgers have enticed the population into a diabetic frenzy. While most of the population is downright overweight, the females that populate the media (those who model prettiness and good looks) are generally thin to the point of appearing anorexic themselves. Talk about image confusion! On the male side of the equation, we have the same issue with buff men cavorting playfully with thin, pretty women.

With so much emphasis in our culture on athletic performance and good looks, it is not too surprising that some predisposed children take things too far. And, although on the surface it seems reasonable enough to blame society for the self-destructive choices of an individual, this is ultimately self-defeating when dealing with individual situations. Blaming society or others simply removes individual responsibility and accountability and actually increases the likelihood of the negative behavior.

In conclusion, when all is said and done, nobody, at this point, can say with any certainty the exact cause of an eating disorder in any one particular child. But we can say with absolute certainty that all the speculation, studies, reports, and conjecture do not implicate the healthy family interaction patterns taught by Love and Logic. It would appear the personality of the anorexic person is not that of children who have grown up in a home advocating honest acceptance of personal responsibility and where children are:

- Lovingly supported by parents who view mistakes as learning experiences,
- Allowed to make choices and share control,
- And encouraged to cope with the stresses of life in healthy ways.

An ounce of prevention is worth a pound of cure particularly where eating disorders are concerned. At this time, there is no cure for anorexia. And America's children are dying to lose weight.

About Essential Fatty Acids and Fish Oil

By now, most of us have heard of essential fatty acids (EFAs) and their potential health benefits. They’re said to sustain cognitive function and memory, benefit the heart and immune system, aid in cell reproduction and repair, and even help balance hormones. Fish oil, duly noted by the medical community as having similar benefits, contains high levels of omega-3 essential fatty acids, thus establishing the link between a daily regimen of fish oil and good health. Fish oil is sold in the U.S. as a dietary supplement and comes in both liquid and capsule form.

What are essential fatty acids?

Essential fatty acids are unsaturated fats typically found in the oils of vegetables, certain nuts and seeds and some fish. They’re said to benefit health more than the saturated fats found in meat and dairy products and may even have a positive impact on cholesterol and triglyceride levels in the blood. Essential fatty acids are referred to as "essential" because they must be obtained through diet and are essential to the normal growth and function of muscles, nerves, cells and organs in humans. There are two families of essential fatty acids, omega-3 fatty acids and omega-6 fatty acids.

Omega-3 fatty acids – the fatty acids found in fish oil

Omega-3 fatty acids are a type of polyunsaturated fat present in many coldwater fish including trout, salmon, sardines, anchovies, herring, mackerel, tuna and cod. The two most potent forms of omega-3 fatty acids are eicosapentaenoic acid (EPA) and docosahexanoic acid (DHA), both known as "good fats" – unlike saturated fats, which when consumed in excess can lead to cardiovascular problems, neural and brain disorders.

EPA helps to produce the prostaglandins (hormone-like substances) which help control blood-clotting and arterial functions. EPAs may also help to lower serum triglyceride levels.

DHA is a major component of human brain and retinal tissue and aids the transmission of nerve impulses.

The term "omega-3 essential fatty acid" has become synonymous with "fish oil" in modern American marketing literature.

Sources of omega-3 essential fatty acids other than fish oil include, but are not limited to:

• Avocadoes (whole or oil)
• Brazil nuts
• Flaxseed
• Flaxseed oil
• Fortified milk products
• Hempseeds
• Hempseed oil
• Omega-3 eggs
• Pumpkin seeds
• Sesame seed
• Soybean oil
• Walnuts
• Wheat germ oil

Omega-6 fatty acids – not found in fish oil

Omega-6 EFAs are found in animal products such as dairy and meat and are common in cooking oils such as safflower, olive, sunflower, hemp, soybean, pumpkin, sesame, walnut and flaxseed oils. Too many omega-6 EFAs, say nutritionists, can throw off the balance of prostaglandins and lead to health problems. Experts recommend a ratio of three parts omega-3 essential fatty acids to every one part omega-6 fatty acid in the diet. Research indicates that Americans consume far more omega-6 fatty acids than omega-3 as a result of overindulging in fried foods, red meat and cheese.

Omega-6 fatty acids are dependent on interactions with omega-3 essential fatty acids in order to benefit good health, which is why a balance of the two is crucial in the diet. The American Heart Association cautions against a high dietary intake of omega-6 fatty acids as it can lead to the development of gallstones and promote tumors.

Prostaglandins

Prostaglandins encompass a number of hormone-like substances found in every cell in the body. They’re critical to the dilation and constriction of blood vessels, the contraction and relaxation of muscles, the regulation of blood pressure and the modulation of inflammation. Prostaglandins are needed for overall good health and maintenance and must be replenished constantly. It’s easy to understand why having a good balance of prostaglandins in the body is essential to well-being.

Where does fish oil come from?

Most fish oil is extracted from the fatty flesh of the fish, unless a product specifically states otherwise, as is the case with cod liver oil or shark liver oil – extracted from fish liver. Nutritious fish oil is usually derived from deep, coldwater fish and those swimming in the wild (wild fish eat other fish and marine animals and vegetation to survive, whereas farm-raised fish are typically fed some type of less nutritious, less expensive, commercial-grade pellet). Some experts say the best fish comes from the deep Atlantic of Norway and other Scandinavian countries: the deeper and colder the water, say experts, the less chance of toxins such as mercury, lead, dioxins, furans and PCBs occurring in the fish oil. Fish from eastern Pacific waters is known to contain elevated levels of mercury.

Fish oil supplements – good ones / bad ones

"Product disclosure" is the operable phrase when seeking out nutritious fish oil supplements. From what kind of fish is the oil extracted and from where is it extracted naturally through pressing or with a centrifuge; or are petrochemical solvents such as hexane used to extract the oil from the source? How is the fish oil refined? Is it molecularly distilled, which to date is the most reliable form of fish oil purification, or does the label read something like "extra-distilled" or "super-distilled?" Such terms have no bearing on quality or safety. Because the hundreds of thousands of fish oil supplements on the market remain unregulated by the FDA, the safety, consistency, efficacy and strength of these products varies immensely among brands.

When reading fish oil supplement labels:

• Make sure the type of fish from which the fish oil is extracted is listed.
• Look for terms "coldwater," "deep water" and "wild" as opposed to "farm-raised."
• In what ocean or hemisphere was the fish caught? North Atlantic, deep, coldwater is said to be the most nutritious.
• Make sure the fish oil is molecularly distilled, which better ensures the absence of PCBs, heavy metals and other contaminants.
• What parts of the fish were used? Fish oils extracted from fish liver may be higher in heavy metals and contaminants.
• What fish oil extraction method was used? Cold or modified expeller pressing means that the oil was produced without damaging temperatures or unnecessary pressure.

Marketing claims that have no defined meaning in relation to fish oil supplements, and which often mislead consumers, include:

• Ultra-pure
• Professional grade
• Pharmaceutical grade
• High-potency
• Super-distilled
• Natural
• Extra-distilled
• Best
• Finest
• Highest quality
• Pure
• Purest
• Purified

Essential fatty acid health benefits and risks

Few argue the benefits of fish oil and essential fatty acids in the diet. Clinical studies have demonstrated that the omega-3 fatty acids can benefit cardiovascular health and that "good unsaturated fats" derived from vegetables and fish are far more nutritious than "bad saturated fats" which come from red meat, animal products and dairy. The cardiovascular benefits to balancing omega-3 and omega-6 fatty acids in the diet include lowered serum cholesterol, decreased serum trigylcerides and reduced platelet aggregation. Although many fish oil supplement companies claim that fish oil supplementation may aid brain function and strengthen the immune system, a complete body of evidence has yet to be produced.

Along with the health benefits of fish oil come some risks, most associated with taking too high doses of fish oil or having dangerously high levels of omega-3 and omega-6 essential fatty acids in the blood. Some of these risks can include:

• Thinning of the blood and reduced ability of the blood to clot.
• Increased risk of bleeding.
• Too large doses can increase glucose levels in persons with already elevated blood sugar levels.
• In excess, fish oil may suppress the immune system.
• Increase the occurrence of nosebleeds and easy bruising.
• Upset stomach, nausea, diarrhea and belching.
• Poisoning from heavy metals, PCBs, dioxins and pesticides.

Experts and nutritionists are convinced that the health benefits of fish oil far outweigh the risks. However, many warn that fish oil shouldn’t be taken with blood-thinning medication such as warfarin or aspirin and shouldn’t be taken by anyone with bleeding disorders or uncontrolled hypertension. It is highly advisable to consult a physician before supplementing a diet with fish oil.

EPAs, DHAs, efficacy and the FDA

In September of 2004, the FDA announced they would allow a qualified health claim for reduced risk of coronary heart disease for conventional foods that contain EPA and DHA omega-3 fatty acids as outlined in FDA’s "Interim Procedures for Qualified Health Claims in the Labeling of Conventional Human Food and Human Dietary Supplements." Notwithstanding inconclusive research at the time of release, the FDA said it would exercise its enforcement discretion with respect to the following qualified health claim:

"Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease. One serving of [name of food] provides [x] grams of EPA and DHA omega-3 fatty acids. [See nutrition information for total fat, saturated fat and cholesterol content.]"

In 2000, the FDA announced a similar qualified health claim for dietary supplements containing EPA and DHA omega-3 fatty acids and the reduced risk of coronary heart disease (CHD). The FDA recommends that consumers not exceed more than a total of three grams per day of EPA and DHA omega-3 fatty acids, with no more than two grams per day from a dietary supplement.

Be sure to shop at www.vitacost.com for all your essential fatty acid and fish oil needs!

References

1. Supplement from the sea: the fat from fish oil can benefit your heart, eyes, joints, and brain. Tom Weede. Natural Health. Oct 2007 v37 i9 p105 (2).

2. Omega medicine. Is fish oil good for what ails you? Bonnie Liebman. Nutrition Action Healthletter. Oct 2007 v34 i8 p1 (5).

3. The government’s big fish story: Pick the perfect fish oil supplement. Men's Health. July-August 2007 v22 i6 p158.

4. Fish oil and brain development. Alan R. Gaby. Townsend Letter: The Examiner of Alternative Medicine. Oct 2007 i291 p49 (2).

5. Effects of fish oil supplementation on myocardial fatty acids in humans. R.G. Metcalf, M.J. James, R.A. Gibson. Alternative Medicine Review. Sept 2007 v12 i3 p307 (1).

6. Essential fatty acids. Douglas Dupler and Teresa G. Odle. The Gale Encyclopedia of Alternative Medicine. Ed. Jacqueline L. Longe. 2nd ed. Detroit: Gale, 2005. 4 vols. Updated July 1, 2006.

7. Mighty omegas (ways to score more essential fats). Nancy Duncan. Women's Health. Dec 2006 v3 i10 p47.

8. Essential fatty acids and eicosanoids: their role in preventing inflammation, cardiovascular disease and cancer. James Meschino. Dynamic Chiropractic. Dec 3, 2007 v25 i25 p28(3).

9. Fish oil. Mai Tran and Teresa Odle. The Gale Encyclopedia of Alternative Medicine. Ed. Jacqueline L. Longe. 2nd ed. Detroit: Gale, 2005. 4 vols. Updated July 1, 2006.

10. On call: Fish oil revisited. Staying Healthy from the Faculty of Harvard Medical School. August 21, 2006 pNA.

11. By the way, doctor: How much fish oil should I be taking? Staying Healthy from the Faculty of Harvard Medical School. August 21, 2006 pNA.

As A Northern Game, Cornhole Is Very Popular

There are games and traditions that are more popular in some parts of the country than they are in others. One of these games is cornhole. It is much more popular in the Northern part of the country than it is in the South. There are pockets of interest in many states, and there are some people in the South who do play the cornhole game. However, a person will not find the kind of following there that is seen in the Northern-most states. This is especially true of Illinois and Ohio � two places where the cornhole game is exceedingly popular. There are arguments between the two of them, however, as to where the game actually got its start and what it was or should be called. In Chicago, Illinois, they often call it the beanbag toss, and they claim it got its start there. The same claim is made by Cleveland, Ohio, but it is called the cornhole game there.

One other difference is the size of the board � three feet by four feet for cornhole, and two feet by four feet for the beanbag toss. There are, however, other areas of the country where the games are synonymous with one another and the boards are the same size. Everyone seems to have their own opinion of what the game should be called and where it originated. Who is right is one of those things that people will always argue about. Despite this, however, they are united in their love of the game. Much of this likely comes from the idea that the game is very easy to play and very enjoyable. Almost everyone can learn the rules, and almost everyone can play the game, regardless of age or skill level. A lot of families and friends play it at birthday parties, backyard barbecues, and tailgate parties. In addition, there are tournaments in the Northern part of the country for individuals who are more serious about the game. Prizes and trophies can be won at these tournament!
s.

Those who live and work in the Northern part of the country and play cornhole frequently hope that it will catch on to the point that the tournaments are picked up by major television networks, much the same way that bowling, billiards, and cup stacking have done. So far there is no indication that this will be the case, but it is still possible that it will take place. For those who play in the tournaments, however, they will continue to participate in them regardless of whether they have any kind of television, radio, or newspaper coverage. The key for these people is not recognition, but the simple enjoyment of playing the game and working toward getting even better at it. They also like to teach others how to play the game, since basically anyone can follow the directions and play the game without any undue stress or strain. This is much of what makes the cornhole game so popular in the North.

As A Northern Game, Cornhole Is Very Popular

There are games and traditions that are more popular in some parts of the country than they are in others. One of these games is cornhole. It is much more popular in the Northern part of the country than it is in the South. There are pockets of interest in many states, and there are some people in the South who do play the cornhole game. However, a person will not find the kind of following there that is seen in the Northern-most states. This is especially true of Illinois and Ohio � two places where the cornhole game is exceedingly popular. There are arguments between the two of them, however, as to where the game actually got its start and what it was or should be called. In Chicago, Illinois, they often call it the beanbag toss, and they claim it got its start there. The same claim is made by Cleveland, Ohio, but it is called the cornhole game there.

One other difference is the size of the board � three feet by four feet for cornhole, and two feet by four feet for the beanbag toss. There are, however, other areas of the country where the games are synonymous with one another and the boards are the same size. Everyone seems to have their own opinion of what the game should be called and where it originated. Who is right is one of those things that people will always argue about. Despite this, however, they are united in their love of the game. Much of this likely comes from the idea that the game is very easy to play and very enjoyable. Almost everyone can learn the rules, and almost everyone can play the game, regardless of age or skill level. A lot of families and friends play it at birthday parties, backyard barbecues, and tailgate parties. In addition, there are tournaments in the Northern part of the country for individuals who are more serious about the game. Prizes and trophies can be won at these tournament!
s.

Those who live and work in the Northern part of the country and play cornhole frequently hope that it will catch on to the point that the tournaments are picked up by major television networks, much the same way that bowling, billiards, and cup stacking have done. So far there is no indication that this will be the case, but it is still possible that it will take place. For those who play in the tournaments, however, they will continue to participate in them regardless of whether they have any kind of television, radio, or newspaper coverage. The key for these people is not recognition, but the simple enjoyment of playing the game and working toward getting even better at it. They also like to teach others how to play the game, since basically anyone can follow the directions and play the game without any undue stress or strain. This is much of what makes the cornhole game so popular in the North.

A Birthday Party: Another Great Excuse For Cornhole

For many people, a birthday is a great time for celebration with family and friends. Individuals who are celebrating a loved one�s birthday have surprise parties, take people out to eat, have barbecues, plan games, and do all sorts of enjoyable things. One of the things that many people do, especially in areas of the country where it is deemed more popular, is to play the cornhole game. Not everyone knows it by that name, of course. Some people call it the beanbag toss. There are actually a few variations, but it is essentially the same game. Most people played it in their school physical education class, but a lot of them have not played it since that time. For individuals who still enjoy playing the cornhole game, however, a birthday party can be a great place to play it.

In order to play cornhole at a birthday party, there has to be enough room. The cornhole game itself does not take up that much space. However, room is needed to make sure that the player can stand far enough away from the board to comply with the rules. In addition, nice weather is needed. No one wants to stand outside and play the cornhole game in the rain, or in extremely high or very low temperatures. The game can cease to be fun that way. For people who have large, enclosed porches or homes that are big and open enough, it is possible to play the cornhole game indoors. Of course, the risk of something breaking or getting damaged rises when a person does this, but careful planning can allow for it in many cases. One of the best things about the cornhole game is that anyone of any age can play it.

The rules are not difficult and the game is not physically strenuous. The cornhole bags are lightweight, and they are tossed gently. Everyone from a very young child up through people in their eighties and nineties can enjoy the cornhole game and not worry about being injured or leaving people out. This is one of the reasons that the cornhole game has remained popular for such a long period of time. It is also why support for it as an actual sport is growing, and there are many tournaments that are held each year in various states for those who wish to play the cornhole game competitively. For people who just like to play cornhole at a birthday party or other event, however, there are ways to make it even more fun. People can pair girls against boys, older people against youngsters, or any combination that is agreed upon. In addition, small prizes and treats can be given out to the winner, so that there is some incentive to succeed.

For very young children, though, it may be best to have a �prize� for everyone who participates, to help build self esteem and confidence. When planning the next birthday party, why not try the cornhole game. Sets can be purchased easily and inexpensively online.

Upright Vacuum Cleaners Have Many Merits

Not all vacuum cleaners are created equal, and this is especially true of the canister and upright models of vacuum cleaners. Most people think that canister vacuums are a thing of the past, and that uprights have taken their place. That is not entirely true, however. The canister vacuum cleaner is generally used today by individuals with hard flooring and area rugs in their homes, as well as draperies and upholstery which needs to be cleaned. These kinds of vacuum cleaners are the best choice for these surfaces. The upright vacuum cleaner, however, is the more popular style, especially for those people who have wall to wall carpet, as many people do.

Not all homes have this carpet, of course, but most homes have carpeting in at least some of their rooms. Quite often, carpeting is found in the bedrooms, and frequently in the living room or den, as well. For people who have wall to wall carpeting or several carpeted areas, an upright vacuum cleaner is the right choice. First, upright vacuum cleaners have more suction power than do canister vacuum cleaners. Their motors are stronger, their cleaning paths are wider, and they are basically more durable. They are not made for delicate work, and they are designed to perform in the face of pet hair, dirt, grime, debris, and all kinds of vacuuming conditions.

They cannot withstand wet surfaces, but they are the best choice for carpet, regardless of the length of the pile or the overall condition. The upright vacuum is the one chosen by most people, and it is also the one most commonly sold in retail chain stores. There are also some companies which make upright vacuum cleaners which are very expensive, and these brands are sold door to door or through specialized shops. A person cannot walk into a standard retail store and purchase one. In addition to its durability and suction power, the upright vacuum cleaner also offers choices and attachments. There are many different colors, models, brands, and styles. A person can also get different motor sizes and cleaning paths. In addition, what type of filtration is offered and the kind of containment system � bagged or bagless � are other considerations for those who are going to buy an upright vacuum cleaner.

People who purchase an upright vacuum cleaner are also often interested in the attachments that the vacuum cleaner offers. Most have a longer wand that can be used between couch cushions and in small areas that are difficult to reach. They also have a brush attachment to better pick up hair and lint, and they often contain other attachments that can be used on curtains and furniture. For very delicate fabrics, though, the upright vacuum cleaner is not recommended, because it can damage them with its powerful suction. Overall, however, the upright vacuum cleaner is a very good choice for most homeowners. For those people who are worried about the weight of an upright vacuum cleaner, self-propelled models and lighter weight models are also readily available, and the warranties are usually very good.

Specific Uses For The Canister Vacuum Cleaner

When people think of a vacuum cleaner, they usually think of the upright style. It is the common kind of vacuum cleaner that most people have in their homes. Some people, when they have a multi-story home or a very large home, will have a central vacuum system. For the others, however, there is the canister vacuum cleaner. This is designed to be used in homes where there is a lot of hardwood or tile. Primarily, the canister vacuum cleaner is used on rugs. It can, however, also be used on draperies and upholstery. Homes with expensive furnishings often have a canister vacuum cleaner, as well as homes that are much older and therefore generally have hardwood floors instead of wall to wall carpet. The canister vacuum cleaner is not designed to be used on carpeted floors because the suction that it has is not strong enough.

The canister vacuum cleaner, however, has a lot of good points and it can be a very good choice for the consumer who does not have a carpeted home. Even though a canister vacuum cleaner does not produce the suction needed for the wall to wall carpet found in many homes, it does provide good cleaning for hard floors and area rugs. These rugs can be hard to clean, and using an upright vacuum on them is not a good choice. The strength of the suction can damage delicate and older rugs. Some of these have small tassels and other intricate pieces which can be destroyed quite easily. By making sure that the rug is treated well and carefully with a canister vacuum cleaner, the individuals who clean the rug will be able to enjoy it for many years to come.

Another reason that a canister vacuum cleaner is so important for some households is that it is often used on fine draperies and upholstery. The newer curtains and furniture that can be purchased in the retail chain stores generally do not need to be cleaned in this way. However, the more expensive furniture and draperies, as well as the older furniture and draperies that have been in families for many years, are generally cleaned with a canister vacuum cleaner. They work well for removing hair and dirt, but their suction is not so strong as to damage any of the fibers or fabrics that they come into contact with. Because of this, they are often used by those who have fine and expensive things and know that they must work to take care of them.

The canister vacuum cleaner also has a long life span. It is generally not used as extensively as an upright vacuum cleaner, so it often remains strong and works well for many years. Upright vacuum cleaners wear out quite quickly unless they are very expensive brands. The cheaper brands have a warranty, but most people do not bother to have them repaired. Instead, they simply throw them away and get a new one. With a canister vacuum cleaner, however, there is a good chance that the person will repair it and continue to use it.

Deciding On Plastic Or Wooden Boards For Cornhole

When it comes to cornhole boards, there are two basic options for construction. The boards can be made of wood, or the boards can be made of plastic. The plastic cornhole boards are generally designed and sold in stores and on the Internet. The wooden cornhole boards are also created and sold this way. However, in addition to the commercial wooden cornhole boards, these kinds of cornhole boards can be made by an individual with basic skills and basic tools. There are plans that can be found all over the Internet, and these plans will help a person determine whether he or she wants to build a cornhole board on his or her own, or whether he or she would prefer to purchase one instead.

For those who have little to no woodworking skills, or for those who feel extremely uncomfortable working with their hands for fear of damaging the work, themselves, or both, there are cornhole boards which can be purchased. The wooden cornhole boards can be bought separately, or they can be purchased as part of a set. Either way, though, they are a big business and they are very popular in many parts of the country. These boards are made from good quality wood, and they are prepared with no sharp edges, splinters, or other issues that could cause a person a problem. This keeps people from getting hurt when they play cornhole, which is very important, especially in a game that many young children like to play. Parents who want to protect their children would certainly not want them to play with a wooden board that might cause them injury.

The plastic boards are thought to be better in some ways. Most of this comes from the fact that they have fewer issues with being left out in the weather. They cannot warp from rain or develop splinters, and they do not break, crack, chip, or get otherwise damaged as easily as the wooden boards do. They are also often a bit less expensive to purchase because they are also less expensive to make. The creation of plastic boards is relatively easy. However, there are some die-hard fans of the cornhole game who feel that these plastic boards are not the right ones to be used. They are concerned that they are too different from the way that the game was originally played. As such the game will be changed and the people who learn on a cornhole set with a plastic board will not have the same style and skill level as a person who learns to play the game on a cornhole set with a wooden board.

It would appear that the cornhole sets with the wooden boards are generally the only ones allowed in tournaments, but some individuals who organize cornhole tournaments change the rules or decide to do things differently, and plastic boards may gain more accepted use in the future. Regardless of whether they are used in tournaments, the plastic cornhole boards and the wooden cornhole boards are both very popular with people all over the country who like to play the cornhole game.

Playing Cornhole At A Tailgate Party

Cornhole is a very popular game in some areas of the country, and not so popular in others. For the areas of the country where the game has a following, however, it is often played at tailgate parties and other gatherings. One of the reasons that cornhole does so well at a tailgate party is because it is so easy to transport. The board that is traditionally used in the cornhole game is four feet by two feet, which fits in the bed of a truck, and it will also go in the trunk of a larger car. In addition, there are some smaller versions of the board made. These are three feet by two feet, and they are often called by the name of beanbag toss, instead of cornhole.

Because of this, the cornhole game is popular at many different gatherings, and the game is very often played at tailgating parties in the Northern part of the country. While the game does not seem to be as popular in the South, there are pockets of interest in it. In these areas, the individuals who like to play the cornhole game will bring their cornhole game boards and the bags to tailgate parties and other gatherings so that everyone has a chance to play. They organize tournaments, play the game at backyard barbecues, and predict that the game will one day be big enough to be televised like bowling and other activities that some people believe is a sport and others do not.

One of the best things about the cornhole game, however, is the ease with which it can be played. This is a great thing for any kind of party, because virtually anyone can play it without worrying about how to understand the rules. The game is not difficult, and the rules are not complex, making the game something that can be enjoyed by anyone, young or old, at any skill level. People can also make their own cornhole boards and cornhole sets. There are plans available on the Internet for almost everyone to use. The cornhole board can be made quite easily with a few simple tools by someone with only a moderate level of skill.

Even a beginner can make a cornhole board by following the instructions carefully. Most cornhole boards � either homemade or factory made � are made of wood. Some of them, however, are made of plastic, but they are often not as popular. For those who make their own boards for tailgate parties, however, there are also cornhole bags that need to be made. The older ones were made of a heavy cloth such as denim or burlap and stuffed with corn. Today�s cornhole bags are usually made of a somewhat softer cloth, and they are either stuffed with beans or with plastic pellets. Either way, however, they are easy to make and can last a long time when made correctly. They need to be sewn very tightly and they have to be the correct size and weight. By either buying or building a cornhole board the next tailgate party can be a huge success.

Web-Programming: An Alternative To Unproductive Advertising

As of this writing the television writers in Hollywood are on strike. The significance of this strike will be felt far beyond the current television season and impact what and where people will get their entertainment in the future. People are now not only embracing the Web for their information needs but are also increasingly turning to it for their entertainment needs as well.

The Web will soon be 'the place' that fills the programming vacuum that network broadcasters have been unwilling and/or unable to fulfill. People were prepared to tolerate constant reruns, dreadful programming, and incessant repetitive ads as long as there was no alternative, but that is no loner the case. Viewers now have an option to bad television and it's the Web, but why should you care and more importantly how can you take advantage of the opportunity it creates?

Why Should You Care?

Information and entertainment have melded in recent years creating what has been dubbed 'infotainment.' It can be argued that the evening news has become more entertainment than hard news and let's not even get into venues like the History Channel where fact and fiction seem to be presented in equal and indistinguishable doses. So what does all this have to do with you and how you deliver your marketing message?

The time is coming, if it is not here already, that companies will not be able to get away with merely uploading online brochures and catalogues, or even extensive screeds singing the praises of every feature and benefit associated with their offering. People demand more, they insist your website be interesting, informative, and entertaining; and it is this aspect of entertainment that potentially makes your marketing presentation memorable.

What Is Web-Programming?

Web-programming takes the creative Web-video campaign concept and pushes it one step further up the evolutionary marketing scale by integrating the message into a programming environment.

This concept is not an entirely new idea, in fact one of the most noted television commercial campaigns of 1991 was the Taster's Choice soap opera-like series of spots that wove the marketing message into a courtship relationship between two apartment neighbors. In an environment where information and entertainment blur, it seems like an ideal solution to capturing an audience's attention and interest, and creating a viral buzz that few products or services can generate by presenting a bulleted list of features.

Build Brand Relationships

James E. Aisner, in his article 'More Than A Name: The Role of Brands in People's Lives' (HBS Working Knowledge For Business Leaders) references the research of Harvard Business School Professor, Susan M. Fournier, "Fournier has created a typology of fifteen different types of relationships between consumers and their brands." These brand relationships include the secret affair, the best friend, kinship, the fling, courtship, the marriage-of-convenience, casual friendship, childhood friendship, mother and child, and master-slave.

What kind of relationship does your brand have with your audience? Is it a short-term fling that starts with a lot of heat and passion and then quickly cools-off, or is it a long-term marriage that will last a lifetime? Finding, and promoting the most appropriate and beneficial brand relationship is the marketing goal of your Web-programming marketing initiative.

Part of the problem many smaller organizations have in developing successful marketing campaigns is that they think in terms of products and services rather than brands; features and benefits rather than relationships. Almost every product or service on the market can be replaced with a competitive substitute, but brands are much harder to replace; brands create a competitive barrier through the development of relationships based on prototypical psychological and emotional factors, the same kinds of factors that govern your personal relationships.

Generate Trust, Confidence, Loyalty and Passion

In his article, "A Brand New You," (Psychology Today), W. Eric Martin tells us that brands came into vogue in the post Civil War era as a response to an increasing mobile population that began to lose touch with local merchants and shopkeepers. Brands became a substitute for the personal relationships that people had with their suppliers. This seemingly minor historic fact helps us understand the significance of brands in today's Web-centric marketplace.

Today's consumer-client, whether retail or business-to-business is more remote, more isolated from the supplier than ever before. The Web allows us to market our products and services anywhere in the world, but in order to actually make a sale, we must establish a relationship that generates a sufficient level of trust, confidence, loyalty and passion. Sneer if you will at the passion and loyalty most Macintosh users have for their computers, but what other computer company can claim such brand allegiance?

Relationships Are Based On Psychological Needs

At the heart of any relationship is the emotional or psychological need that that relationship fulfills. If you haven't found that connection in what you do then you are at a definite competitive disadvantage; and you are competing on the most fickle and transient of factors: price and features. In business, there will always be someone who is prepared to sell a substitute product or service for less, or with more bells and whistles. So why would you ever want to compete on that basis?

It really doesn't matter what business you're in, there is always some emotional or psychological component to what you do. The iPod is the market leader in its category despite numerous competitors; it holds that position not because it's the cheapest, which it definitely isn't, or the product with the most features, which it probably is, but because it's an iPod - not a tool but a status symbol, a badge of intelligence and taste, a brand relationship akin to being a member of the coolest club in town.

Web-programming Development

In short, Web-programming is a marketing campaign based on a series of episodic Web-videos tied together by plotline and character development; an ongoing initiative that weaves into its storyline the marketing pitch. The integration of the marketing pitch can be done subtly using product placement techniques or overtly making the pitch part of the story arc.

This marketing technique is not for everyone; it is certainly not for the unsophisticated or for the marketer who is afraid to experiment or to take a chance.

If you are looking for an instant direct financial return like a big sale sign in your storefront window then you are not looking for marketing, you're looking for promotions. Marketing is all about building a brand relationship with your audience. The more time and effort you invest in marketing, the more solid your brand relationship will be, and the more appropriate the clients you'll attract and keep.

Web-programming - Where To Begin

There are four minimal requirements needed to create an episodic Web-video marketing campaign: need identification, point-of-view, attitude, and transformation. These are the same elements defined by Syd Field, the well-respected author, producer, screenwriter, and lecturer, in his book, "The Screenwriter's Workbook;" and they are the same elements that all top-notch salesmen use to build client-relationships - ask yourself - have you ever met a top salesman who wasn't a great storyteller?

Need Identification

Like all episodic series yours will need a hero or protagonist; this is the person your audience will identify with and who will act as their surrogate.

Your protagonist must be searching for something that relates to the emotional or psychological need fulfilled by your product or service. Anyone who has ever had to deal with an insurance company certainly understands the Geico caveman's need for respect. His frustration is the perfect foil for the company's marketing message, 'it's so easy a caveman can do it.' We are all cavemen at heart, seeking respect from big business bureaucracies that make us jump through hoops just to place an order.

Point-of-View

You must present your material from a particular point-of-view. Is your presentation told from the protagonist's point-of-view or is it told from an objective observer's, perhaps through voice-over. It can even be counter-intuitive and be told from an antagonist's point-of-view.

If your scenario is more procedural based, you can even present it from different points-of-view each delivering alternative perspectives, each highlighting different aspects of the emotional fulfillment.

Attitude

Attitude is especially important for Web-based presentations, but it is also one of the scariest aspects of marketing for the faint-of-heart. All too often businesses shy away from bold statements, or extreme displays for fear of alienating some segment of the audience, but it's attitude that grabs people's attention, makes the presentation memorable, and qualifies leads and inquiries.

Transformation

One of the hardest things a commercial-based episodic series has to deal with is story arc. What change takes place over the life of the series and is the campaign concept strong enough to sustain itself? What transformation takes place? Does your protagonist find fulfillment or does he fail to find the emotional or psychological answer he's looking for. If you're not sure what deep-seated need your product or service satisfies, find the conflict.

All stories are based on conflict, frustration, and desire, whether it's the search for 'whiter whites' or better insurance. If your concept is without conflict, you are not illustrating the need for your solution.

You can show successful transformation based on the adoption of your solution or you can show failure whichever works best for what you're marketing and the audience you are trying to attract.

Conclusion

The Web has from its infancy provided business with enormous marketing opportunities. As the Web's capabilities increase over time, these opportunities increase as well. As much as other media tries to adapt to the competitive pressures created by the Web, old methods and attitudes die-hard; the writer's strike being just one example of a group trying to maintain dominance in an environment they cannot control. The opportunities are there to make your marketing mark if you have the courage to act.

Sex Crimes and Their Defense in Minnesota

Under Minnesota law, criminal sexual conduct or sex crimes may include: rape, statutory rape, unwanted sexual contact, criminal sexual assault, child pornography, child solicitation or child enticement, solicitation of mentally impaired persons, sodomy, incest, fornication, pimping, and prostitution. Some prohibitions, like those against sodomy and fornication, are technically still on the books, but rarely enforced.

The Minnesota Office of the Legislative Auditor has the following statistics on sexual conduct and sexual assault crimes:

The number of reported sex offenses in Minnesota increased almost threefold between 1971 and 1984, but has remained relatively constant since then.

The number of sex offenses (sexual assault, rape, sexual conduct) reported to the police increased from 2,303 offenses in 1971 to 6,589 offenses in 1984. In 1993, 6,439 sex offenses were reported, of which 49 percent resulted in an arrest.

Between 1981 and 1992, adult convictions for sex offenses involving force remained at the level of 145 to 190 each year, but convictions for child sexual abuse nearly tripled, rising from 160 to 461, and convictions for interfamilial sex abuse increasing from 3 to 154.

Reflecting these trends, about 90 percent of the victims of convicted sex offenders were children or adolescents. Nearly all of the victims of adjudicated juvenile offenders were under 18 years old, as were 84 percent of the victims of adult offenders (with 46 percent under age 13). Nearly all convicted sex offenders (97 percent) were male and most of their victims were female, although 18 percent of the victims of juvenile offenders and 13 percent of the victims of adult offenders were male.

Criminal sexual conduct is divided into four degrees depending upon the age of the victim, age of the accused, whether force is used, and the existence of any special relationship between the parties, such as parent-child or physician-patient. In Minnesota, judges are required to double the punishment imposed on a pattern sex offender, which is someone who repeats or is likely to repeat a sex crime, or someone who plans the crime. Moreover, if convicted of a sex crime, offenders must register with police departments across the state.

FIRST DEGREE. First Degree sexual conduct/assault requires sexual penetration with another person. Remember - A mistake regarding the complainant's age or consent by the underage person is not a defense to a sexual conduct crime.

Age Difference. The complainant is under 13 years of age and the actor is more than 36 months older than the complainant; or the complainant is at least 13 years of age but less than 16 years of age and the actor is more than 48 months older than the complainant and in a position of authority.

Fear of Great Harm. Circumstances existing at the time of the act cause the complainant to have a reasonable fear of imminent great bodily harm to the complainant or another;

Armed with Weapon. The actor is armed with a dangerous weapon or any article used or fashioned in a manner to lead the complainant to reasonably believe it to be a dangerous weapon and uses or threatens to use the weapon or article to cause the complainant to submit;

Personal Injury. The actor causes personal injury to the complainant, and either of the following circumstances exist:

The actor uses force or coercion to accomplish sexual penetration; or

The actor knows or has reason to know that the complainant is mentally impaired, mentally incapacitated, or physically helpless;

The actor is aided or abetted by one or more accomplices and force or coercion is used or the accomplice is armed with a dangerous weapon.

Significant Relationship. A significant relationship generally means that the parties live together. It is a crime if the actor has a significant relationship to the complainant and the complainant was under 16 years of age at the time of the sexual penetration.

Penalty. Not more than 30 years and a fine of not more than $40,000. There is a presumptive executed sentence of 144 months.

SECOND DEGREE. Second degree criminal sexual conduct/assault does not require penetration. Instead, it involves "sexual contact." Sexual contact has been defined by case law to mean touching of the genital area, breast, inner thigh, or buttocks with a sexual intent. The sexual touching may occur on the flesh or through the clothing.

Age Difference. The complainant is under 13 years of age and the actor is more than 36 months older than the complainant; or the complainant is at least 13 years of age but less than 16 years of age and the actor is more than 48 months older than the complainant and in a position of authority.

Fear of Great Harm. Circumstances existing at the time of the act cause the complainant to have a reasonable fear of imminent great bodily harm to the complainant or another;

Armed with Weapon. The actor is armed with a dangerous weapon or any article used or fashioned in a manner to lead the complainant to reasonably believe it to be a dangerous weapon and uses or threatens to use the weapon or article to cause the complainant to submit;

Personal Injury. The actor causes personal injury to the complainant, and either of the following circumstances exist:

The actor uses force or coercion to accomplish sexual penetration; or

The actor knows or has reason to know that the complainant is mentally impaired, mentally incapacitated, or physically helpless;

The actor is aided or abetted by one or more accomplices and force or coercion is used or the accomplice is armed with a dangerous weapon.

Significant Relationship. A significant relationship generally means that the parties live together. It is a crime if the actor has a significant relationship to the complainant and the complainant was under 16 years of age at the time of the sexual penetration.

Penalty. Not more than 25 years and payment of a fine of not more than $35,000.

THIRD DEGREE. Third degree criminal sexual conduct is similar to first degree in that it requires sexual penetration. Penetration is liberally construed to included penetration of the anal or genital openings and specifically includes digital and oral penetration. Third degree sexual conduct is generally charged for behavior that is not as extreme as first degree sexual assault.

Age Difference. The complainant is under 13 years of age and the actor is more than 36 months older than the complainant; or the complainant is at least 13 but less than 16 years of age and the actor is more than 24 months older than the complainant. In any such case it shall be an affirmative defense, which must be proved by a preponderance of the evidence, that the actor believes the complainant to be 16 years of age or older. Consent by the complainant is not a defense.

Force or Coercion. the actor uses force or coercion to accomplish the penetration

Mental & Physical Infirmity of Victim. The actor knows or has reason to know that the complainant is mentally impaired, mentally incapacitated, or physically helpless.

Position of Authority. The complainant is at least 16 but less than 18 years of age and the actor is more than 48 months older than the complainant and in a position of authority over the complainant. Neither mistake as to the complainant's age nor consent to the act by the complainant is a defense.

Penalty. If the actor in such a case is no more than 48 months but more than 24 months older than the complainant, the actor may be sentenced to imprisonment for not more than five years. Otherwise a person convicted may be sentenced to imprisonment for not more than 15 years and a payment of not more than $30,000.

FOURTH DEGREE. A person who engages in sexual contact with another person is guilty of criminal sexual conduct in the fourth degree if any of the following circumstances exists:

Age Difference. The complainant is under 13 years of age and the actor is no more than 36 months older than the complainant. Neither mistake as to the complainant's age or consent to the act by the complainant is a defense. In a prosecution under this clause, the state is not required to prove that the sexual contact was coerced. Additionally, if the complainant is at least 13 but less than 16 years of age and the actor is more than 48 months older than the complainant or in a position of authority over the complainant fourth degree sexual conduct may be charged. Consent by the complainant to the act is not a defense. In any such case, it shall be an affirmative defense which must be proved by a preponderance of the evidence that the actor believes the complainant to be 16 years of age or older.

Force or Coercion. The actor uses force or coercion to accomplish the sexual contact.

Mental & Physical Infirmity of Victim. The actor knows or has reason to know that the complainant is mentally impaired, mentally incapacitated, or physically helpless.

Position of Authority. The complainant is at least 16 but less than 18 years of age and the actor is more than 48 months older than the complainant and in a position of authority over the complainant. Neither mistake as to the complainant's age nor consent to the act by the complainant is a defense.

Significant Relationship. The actor has a significant relationship to the complainant and the complainant was at least 16 but under 18 years of age at the time of the sexual contact.

Penalty. A person convicted may be sentenced to not more than ten years and a payment of a fine of not more than $20,000.

FIFTH DEGREE. A person is guilty of criminal sexual conduct in the fifth degree:

(1) if the person engages in nonconsensual sexual contact; or

(2) the person engages in masturbation or lewd exhibition of the genitals in the presence of a minor under the age of 16, knowing or having reason to know the minor is present.

"Sexual contact" does not include the intentional touching of the clothing covering the immediate area of the buttocks. Sexual contact does includes the intentional removal or attempted removal of clothing covering the complainant's intimate parts or undergarments, and the nonconsensual touching by the complainant of the actor's intimate parts, effected by the actor, if the action is performed with sexual or aggressive intent.

. Penalty. A person convicted may be sentenced to imprisonment for not more than one year and payment of a fine of not more than $3,000. The charge may be increased to a felony with imprisonment for not more than five years and payment of $10,000, if the person has prior violations.

AGGRESSIVE DEFENSE

In today's world much hysteria and controversy swirls around sexual abuse. A person accused may find that even if acquitted they are looked upon with suspicion and fear. The allegation itself can carry with significant stigma and social repercussions. Too often, prosecutors charge out criminal sexual conduct cases based solely on an allegation. There is often little physical evidence. Though it may seem the case is weak, an aggressive and proactive defense is necessary. That may include hiring experts to review witness interviews for suggestive language and improper techniques.

If you are accused take these steps:

Do not give any statements to law enforcement and do not discuss the case with any other people until you have retained legal counsel;

Hire an experienced criminal defense lawyer;

Write down the names of potential helpful witnesses;

Only after retaining a lawyer should you make written notes regarding the allegations. these should be provided to your lawyer.

Getting The Right Vacuum Cleaner For Your Home

Buying a vacuum cleaner might seem easy, but there are important issues to consider. These include price, features, and what type and size of house a person has. A large house needs a stronger vacuum if the house is carpeted. In addition, pets or children can affect how often a home is vacuumed and how hard a vacuum cleaner will need to work to ensure cleanliness. People with hardwood floors may also want vacuum cleaners, but they will likely be more interested in a canister vacuum as opposed to an upright. A canister vacuum is better designed to handle rugs and draperies, as well as upholstery. These kinds of vacuums do not do well, however, for individuals with wall to wall carpet, because their cleaning power is not the same.

The price of a vacuum cleaner is very important, but not to everyone. Some people have more money than others, and those who are rich simply buy what they want. For the majority of individuals, however, how much a vacuum cleaner costs affects whether a person buys it or not. In addition, many people look at the price of a vacuum cleaner based on several factors, such as the width of the cleaning path, the size of the motor, and what kinds of attachments come along with it. A vacuum with a stronger motor and more attachments should generally cost more. However, there are some discrepancies in price in almost any category of vacuum cleaner, and taking one’s time to find the best deal is often worth it.

The brand of vacuum cleaner that is purchased can also affect price and be very significant for many people. There are some people who swear by a particular brand and will not purchase anything else, just as there are some people who do not care what brand they buy, as long as it works well and is priced right. Most people fall somewhere in the middle. They have certain brands that they like, but they will pick from among those brands based on price and other factors. In addition, they might consider going outside of that group of brands if they find something that seems to be a particularly good deal, or if something else has been recommended to them from someone who they trust.

There are some vacuum choices that a lot of people do not consider, but which are still good options for many people. For those who have multi-story homes, having a vacuum cleaner on each floor is generally a good option, to avoid carrying a vacuum cleaner up and down stairs. Some of these individuals will opt to have a central vacuum cleaner installed in a home so that there is only a very lightweight hose to carry around when vacuuming. In addition, some people use a robotic vacuum if they have a small area of hard floor which they want to clean very easily. These are not designed for large areas, however, or for carpeted areas. There are so many choices for a vacuum cleaner today that people can generally find whatever it is that they are looking for, making their cleaning easier.

How to Make Warhammer Modeling Flock

Spending almost $200 of your budget for a modeling flock is too big just to produce a 4' x 4' grassland gaming board. Is always be a problem you will face in making a gaming terrain but this will not be a hindrance for you to experiment on what decision to undertake. Because you want to work on a small budget this is something you had get over.

Doing research on Yahoo or Google on how to create a modeling flock or by just simply asking a friend who knows how to create one. That can lower the $200 to a $10 or less. But be sure to watch and read on the instructions for they will cause you problems in the results of your modeling flock. You should admit that making your first modeling flock will not be that easy for it will not produce similar to the modeling flock that cost $200. You should not be afraid to try every thing every possible way to have your modeling flock be the flock you want.

Without further delay the content of this article is the detailed instruction on how to make a modeling flock.

Step 1 - Get Your Materials Ready

Here is what you’ll be needing:

-a container to mix it in (we use a gallon sized ice cream container)

-a cookie sheet to dry the modeling flock on (don’t use new ones, your mother / wife won’t be happy)

-a tube of green paint (in the picture it shows a tube of blue paint and a tube of yellow paint, but we found it easier to just get a tube of green paint)

-water

-a stirring stick

-sawdust (that’s right, modeling flock is just dyed sawdust!)

-a fine strainer

The tubes of paint that we use are 4 U.S. fl oz, or 118 mL. We buy them at the dollar store for $1.

You can get the sawdust from any lumber mill that near your place. They should be more than happy to hand over a garbage bag full free of charge. If not, then just find someone you know who is a carpenter.

Take note that the sawdust should have been made from sanding, not from cutting wood.

Step 2 - Dilute The Paint

First you will need to dilute the paint that you are going to use to dye the saw dust. The amount of paint that you water down will determine how much flock you will make.

You will discharge the entire 118 mL tube of green paint into the container and then fill the container 3cm (about 1 1/4 inches) full of water.

WARNING: If you water down the paint too much your flock will be brown.

This is the common mistake which will end up with ugly stuff and waste. Even though it started out a nice green it will end up an ugly brown, which was useful only to be used as dirt and not grass. But we are going to create a grassland so better careful.

Mix the water and paint with a stirring stick. You can use any typical stirring sticks that you get from the paint stores, but you can really use anything that you don’t care getting stained with green paint.

(Important Note: The colour of your flock will be slightly browner than the green paint that you mix, so choose a colour paint that is slightly brighter than your desired modeling flock colour.)

Step 3 - Add the Sawdust

The next procedure is to add the sawdust on the paint. First add a small amount just to turn the watered down paint mixture into a compact sludge. Then continue adding more and more sawdust until it is mixed in well with the paint.

The easiest way to tell when to stop adding sawdust is when you add a bit more and it is very hard to mix in (i.e. it is hard to get rid of the brown sawdust). This is the point where you should stop.

Warning: If you stop sooner your flock will not be fine enough.

However, don’t expect your flock to be as fine as the Games Workshop version at this point for they already perfected the mixing of the paint and the sawdust. That will come sooner or later.

Once you have finished mixing the flock you are ready to move to next step.

Step 4 - Spread Out Your Modeling Flock to Dry

You will now need to spread out the modeling flock to dry. You can use two cookie sheets to dry out the amount of flock made with your desired proportions.

In spreading out the damp modeling flock it should be evenly as possible, then put it in a cool dry place and not be hit by strong winds for 24-48 hours. Make sure it is completely dry before proceeding to the next step, or else you will not get the same quality results as what Games Workshop produces.

Step 5 - Screen the Modeling Flock To Make It Finer

A fine strainer with a small openings you will have in doing the last step and that is to screen the modeling flock through it. There may be bunches that are just too hard deal with. You should really work if this happen until you cannot screen a dust from it. This will not be garbage cause it can be use as a mossy rock on another models.