Thursday, January 31, 2008

Discover Free Advertising and Promoting Your Business on a Small Budget

Advertising on the Web at one time relied almost completely on marketing by email. It was a very dollar friendly advertising method and ruled supreme for quite a long time. But as things and people progressed it was edged out beyond its uses and the result was spam. The fact is it rose to such an levels that governments throughout the world rushed to pass new laws outlawing many forms of email marketing and the people operating it. In so much as they almost killed it off completely.

In its wake we had adwords and various other pay per click systems. Although very results driven at first. Paid for promotional campaigns can get very costly. Certainly you see visits and the method does work but its does leave a little to be desired. Adwords campaigns can quite easily cost you far more than you could ever hope to make if the scheme or the information you are promoting carries a low ticket price. Especially when we see keyword bids exceeding the 100 dollar mark per click.

Then it moved on to list compiling and permission based emailing and each website you go to requires your personal information prior to being able to view what they have to offer. After which you get invaded with emails selling you everything from penis enlargement to scams. This is no more than a new method of email spam but it's permission based. Hence the term permission email marketing. Excellent if your affiliate scheme is built in a way as to capture or collect email addresses from the visitors and you have a penis enlargement product to promote but you have to get the visitors first or you can't sign them up to receive your item.

So how do we do this without using spam, adwords or the latest advertising wave adsense.

What we all want is to get our website visited. Either by utilising the systems described prior or staying with SEO. Search Engine Optimization is no longer an option for most people simply because it is now glaringly obvious that the quickest way to push your site in the top search engine results is to throw unlimited amounts of cash into it, to bring in the all important links.

When it comes to links. Not so far back, when it was completely accepted that arranging reciprocal links with sites that complimented yours was the way forward but now with the rise and rise of adsense this is being cast aside also.

Adsense is just another method of adwords only now instead of just seeing it on the right hand side of your Google search you find it on virtually every site you visit. This isn't dollar friendly advertising due to the link to pay per click and adwords so where does that leave us and what does the future hold.

The Web is renowned for its inventive approach to any and all obstacles that are placed in its way and advertising your website without breaking the bank is just such an obstacle.

Now we witness the emergence of the Search Sub Engine a new innovation that's all set to move free business advertising on the Net to a higher plain. Using the Search Sub Engine you can advertise your site for weeks for just a couple of dollars and as this phenomenon grows it will no doubt bite into the advertising business already enjoyed by the search engines themselves.

Search Sub Engines promise to be adsense free and external advertisment free which won't put any pressure under the noses of the surfer. This should get them directly to your business without any diversions.

Search Sub Engines also rotate your listing to enable everyone to have the opportunity to reach the pinnacle top result and pull in those visits, which is more than we have ever had from any of the previous forms of advertising.

Looks to be a fantastic idea and an excellent method to advertise for free, and so not breaking the bank. Lets just hope it takes off and if it does, that they don't go down the same road as all the others by becoming too greedy.

Pay Your Next Holidays with BetterTrades

If you visit a mall or retail store these days you will be bombarded by hoards of frantic shoppers. People are expected to pay as much, or more, on gifts this year than they did last year. This creates wonderful opportunites for traders! Find and trade those retail stocks that will see the biggest benefit from holiday shoppers and you can pay for your holiday gifts from these trades.

Not all retail stocks are worth trading. Some are slow moving and will not give you the returns that make the trade worthwhile. The retail stocks you want to trade are those with a lot of volume and enough buying interest that they will move as we head into the heavy buying season.

I determine which retail stocks to trade by going into the Stock Sector Tree in Trade Navigator. The Stock Sector Tree lists the sectors, sub-sectors and the stocks within each sub-sector.



As you can see above, there are 25 sectors in total and the Retail sector is comprised of the following eight sub-sectors:

Apparel Retail Technology Retail
Department and Discount Retail Specialty Retail
Drugs Retail Catalog and Mail Order Retail
Grocery Retail Home Improvement Retail

These retail sub-sectors contain about 236 stocks. Since I am trying to take advantage of holiday gift buying I focus on five sub-sectors; the Apparel, Department and Discount Retail, Technology, Specialty and Catalog sub-sectors. I want to find the best stocks to trade within each of these five sub-sectors. I do this by sorting the stocks within each sub-sector by volume dollars in descending order. This means that the stocks with the highest volume dollars are at the top of my list. And those stocks with the highest volume dollars are easily traded with a proven technical analysis system.

From early October to mid December I look through my five retail sub-sectors to find the stocks that are moving during the holiday season. As you see below in the Department and Discount sub-sector, KMart (KMRT), WalMart (WMT), Sears (S), Target (TGT) Kohls (KSS), and Federated Department Stores (FD) have the highest volume dollars.



I review each of the five sub-sectors and pull out the top five or six stocks within each sub-sector and create a retail watch list of stocks. I then apply my technical analysis trading system to determine when then best buying opportunities present themselves.

Try this easy way to find the strongest retail stocks to trade. And while you do your holiday shopping you can smile knowing your trades on the retail sector are paying for your gifts!

If you would like to learn more about technical analysis and profitable entry and exit points, join me in one of my free online trading seminars or come see me live in my informative and exciting two days seminar "Technically Speaking". Hope to see you soon!

Using Stocks to Generate Retirement Income

Many retirees have a nest egg built up that seemingly will work for them from retirement until the funds are no longer needed. However, what many of these people do not account for is the rising cost of inflation. Cost of living tends to increase over time, and many seniors have put themselves on fixed incomes through their investments. If you are at all comfortable with the stock market, using stocks to generate retirement income is a great way to beat the inflation bug.

One suggestion is to put some of your funds into a few dividend paying stocks to generate a little more income on a regular basis. Doing this can help you better keep pace with an investment concurrent with the rising cost of living Data collected from 1/1/1975 - 12/31/2004 show that dividends collected on a $10,000 investment in the S&P 500 generated a growing stream of income, while CD rates have fallen approximately 7.5% in the same time frame. (The S&P 500 is an unmanaged group of securities considered to be representative of the stock market in general; it is not possible to invest directly in the index.)

When choosing a stock to purchase for dividend payment, you will need to strongly consider the company itself. Not only is the dividend payment dependent on the profits of the company itself, they are also dependent on the history of the dividend payment of that company. The frequency of dividend payment will vary from stock to stock, so keep in mind that you will need to budget each dividend accordingly. It is always best to do complete research before investing money in anything, including the stock of a well known company.

There are several things that should be considered about stocks and CDs before their purchase. Publicly traded stocks tend to be a more of a risk and are better suited for an investor that can afford to take a loss occasionally. On the other extreme, CDs are more in tune with the conservative investor who wants to protect his initial investment and is not looking for a large return on the investment. Keep in mind that CDs are FDIC insured, the stock market is not. Stock prices fluctuate, sometimes on a daily basis. This, of course, can result in a loss or a gain in price when the final sale is made.

The retirement income from either of these investments is taxable, however, dividends are generally taxed at 15%, while CD interest is taxed as your ordinary income tax rate. Some CDs have early withdrawal penalties while stocks can normally be bought and sold at any time.

If you are at all comfortable with the stock market, using stocks to generate retirement income is a great way to have more money for retirement than you ever though possible. Just keep in mind that your limits are best set by your knowledge of the situation. If you are unsure how to do this on your own, consider researching financial institutions to find a financial planner skilled in working towards retirement income.

The Future Of The Programmer Jobs Market

Computer programming has become one of the most underestimated directional tools of the global economy in the last decade. Programming is everywhere you look, from cellular phones to laptop computers to checkout counters. These programs, which look like nonsense to the lay-person, are vital for the basic functioning of any computerised equipment. As such, the programming professional is in high demand in the UK, Europe, and throughout virtually the entire world . However, it is important to look at trends that may influence the programmer job market in the future before diving head-first into a programming position.

One trend that is likely to influence the role of permanent computer programmers is the shift towards temporary and consultant positions on technological issues. Companies that already have in-house IT and programming departments may maintain only a small portion of their current staff in the future. It may hence be inferred that programmers are more likely to become employed as contractors as companies look to cut permanent payroll and maintain their bottom line. In order to prepare for this eventuality, it may be useful for a computer programmer to develop additional side interests, whether helping a local business with some IT issues or undertaking other private consulting work.

Irrespective of whether permanent jobs for computer programmers will suffer a decline, it is a virtual certainty that the increased intricacy of computing will require a constant re-education of veteran programmers. Computer programs and programming languages differ greatly from one another, even though they may share some basic elements. As technology advances and new generations of operating systems and languages become prevalent, there will be a need for programmers who are able to program in a variety of programming languages. The IT professional would be wise to keep abreast of technology and learn new skills as his or her career progresses rather than risk becoming a technical ‘dinosaur’.

To continue on the theme of on-going education, the most employable and versatile computer programmers in the future will be the ones who are able work in a variety of environments on a range of technology platforms. For example, telecommunications companies need programmers that can work on most or all of their projects. This includes wireless networking, data streaming, cellular phones, and other equipment that requires a broad range of knowledge. Indeed, companies may begin to expect computer programmers to become more broadly knowledgeable than in the past. However, computer programmers that are truly committed to their craft should not have a problem meeting that expectation. Their natural curiosity, hard work, and technical prowess can turn them into versatile programmers for the rapidly changing job market.

Keep on growing with systematic small business accounting

Money market is at boom these days and according to market experts it is the best time to step in to a new business. People who are willing to be a part of this huge money market by establishing their business are moving ahead as there are brighter future prospects. Starting with a small business is a sensible decision as risk factor is less effective here. The crucial factor that plays vital role in rapid growth of business is its accounting section. Well organized small business accounting tasks can do wonders for business thus it is must to maintain the accuracy and perfection in accounting tasks.

For small businesses, accounting section is the back bone of their organizational structure. A small business owner need to take care of every financial aspect means every transaction should be monitored and recorded properly so that it may not create any problem in future. Requirements of small business accounting are entirely different from corporate accounting as their proceedings are distinct. No matter how other sections are working but accounting records should be well organized. If you are a small business owner then you must understand the value of accuracy and proper monitoring. A missing entry or record can create big problem at the time of evaluation of overall financial activities for the year or month. Therefore, for a perfect evaluation of growth and profit or loss small business accounting should be perfect.

Small businesses need to understand its strategic strengths and weaknesses so that the future planning may eradicate negative aspects. Small businesses run with limited capital resources and can not go out of their proposed budget, in such situation it becomes necessary to make maximum use of these limited resources to earn unlimited revenues. For ideal organization and execution of accounting activities every company needs to hire well qualified and efficient professionals. It may become a bit difficult in case of small organizations as small business accounting sections can not hire professionals who demand a high salary. The only solution to manage accounting and financial statements perfectly is to hire accounting professionals from outside as it is cost effective and reliable in comparison to employing accounting processionals in organization. Such small business accounting service providers offer whatever your business needs to flourish. With their services you will never have to worry about managing accounting and financial records as they keep everything updated. At the time of tax filing you can also find great ways to get maximum exemption in tax and can save a lot of money which can be further used in betterment of organization.

Small business accounting is a very tough but essential task as it decides the future of any business. Whether you decide to recruit professional or outsource your accounting task, the bottom line is achieving the target i.e. profit. Though a new business may take some time to get a hold on market but its accounting section can enable it to make better plans for future. Businesses either they are small or big need to be updated therefore, if you are a small business owner then keep your accounts accurate and updated as it helps in rising.